This website is all about 'beauty'. What is beauty? Who determines what is (not) beautiful? And how far do we actually go to become (or remain) 'beautiful'?

About Me


Who am I?

My name is Anne-Mette Hermans and I have been researching the concept of 'beauty' and all the ways in which people beautify themselves for several years now. Currently, I work as a Lecturer in Media and Communication at the School of History, Culture and Communication. 


I am currently working on my book Project Perfect and the Discourse of Beauty: Representing Cosmetic Procedures and Beauty Products in UK Lifestyle Magazines. This book will be released by Routledge at the start of 2021. 

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